亚马逊美国站 - 浴室防滑垫市场调研

关键词: bathroom non-slip mat | 47款竞品 | 入市评分 71/100 | 2026-07-04

71/ 100
入市评估: 可入市
差异化: 3D按摩颗粒+速干排水+多尺寸
利润: 盈亏平衡CNY 70
窗口: 安全痛点驱动 老人/孕妇市场
门槛: 资金1-2万 需防滑认证
产品数据
类目总结
市场分析
关键词策略
利润分析
准入资质
入市建议
竞品分析
定价明细
同类竞品
Listing文案
1688货源
Showing 47 of 47

※ BSR排名/上架日期/月出单量为基于评论数的估算值,仅供参考

#图片ASIN产品名称价格星级评论BSR排名上架日期月出单标签链接
1 B07FPQZG6V GORILLA GRIP Bath Rug Mat, Thick Soft Absorbent Chenille, Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Shower Floor Rugs, Bathroom Bathmat Home Decor Accessories, 24x17 Grey $11.98 4.3 0 #94367 2023-2024 40+ 链接
2 B01F5K9YNS GORILLA GRIP Patented Bath Tub Shower Mat, Machine Washable Bathtub Floor Liner Mats, Suction Cups and Drain Holes to Keep Tubs Clean, Soft on Feet, Bathroom Essentials, 35x16 Inch, Clear $24.99 4.5 0 #52953 2021-2023 46+ 链接
3 B07BSB37SB YINENN Bath and Shower Safety Mats 40x16 inch, Non Slip with Suction Cups for Bathroom Stall and Tub Floor, Extra Large and Machine Washable, Drain Holes Keep Bathtub Clean, Clear $8.97 4.4 0 #99916 2023-2025 48+ 链接
4 B0CFJVMD5R TEESHLY Bath Tub and Shower Mats, Non Slip 40 x 16 Inch Extra Large Bathtub Mat, Machine Washable Bathmat with Drain Holes, Suction Cups for Bathroom Floor, Gray $11.76 4.4 0 #75511 2023-2025 21+ 链接
5 B0CGDLK8JY Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch) $9.99 4.4 0 #82072 2021-2023 30+ 链接
6 B0F886H7GZ ZIKIBL Stone Bath Mat Diatomaceous Earth Shower Mat Non-Slip Super Absorbent Diatomite Stone Mats for Bathroom Floor Quick-Drying Easy to Clean (24''*16'' Grey) $28.48 4.4 0 #79297 2021-2023 34+ 链接
7 B0D89V1RX1 2x6 Hallway Washable Runner Rug : Vintage Soft Kitchen Laundry Runner with Non Slip Backing Farmhouse Entryway Living Room Floor Mat Stain Resistant Carpet for Bedroom Bathroom Distressed Beside Rug $20.89 4.6 0 #43715 2023-2025 37+ 链接
8 B0BHSFZNFY Hargiis Non Slip Bathtub Mat, Anti Slip Shower Mat, Fast Drying Bath Tub Mats, Foot Scrubber Mat, Anti Slip Mat for Tub, Floor, Bathroom, Home, Kitchen, Hotel (Beige 24"x16") $17.99 4.6 0 #51532 2023-2025 12+ 链接
9 B0CMQ2CQMH AMOAMI Upgraded Waffle Bath Mat, Super Absorbent Non Slip Bath Mats for Bathroom Floor, Machine Washable Bathroom Rugs with Tassels, Rubber Backed Bathroom Mats, Ultra Soft, 17" x 24", Brown $8.89 4.0 0 #62279 2021-2023 50+ 链接
10 B09Y116MJP H.VERSAILTEX Sage Bathroom Rugs, Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room, Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches) $24.99 4.3 0 #35458 2023-2025 10+ 链接
11 B098DK218Z TEESHLY Bathtub Mats for Shower Tub, Extra Long Non-Slip 39 x 16 Inch Bath Mat with Drain Holes and Suction Cups, BathMat for Bathroom with Machine Washable (Clear Grey) $9.99 4.5 0 #57721 2022-2024 39+ 链接
12 B07VX6GH88 Yimobra Memory Foam Bath Mat, Super Soft Absorbent Bathroom Rug Non Slip, Quick Dry, Machine Washable Floor Carpet for Tub Shower, Home Decor Accessories, 24x17, Grey $8.99 4.5 0 #56904 2023-2024 18+ 链接
13 B0F6233N4X OTHWAY Bath Tub Shower Mat Non Slip, Bathtub Floor Liner Mats for Inside Shower Bathroom, Suction Cups and Drain Holes for Feet Scrubbing, Machine Washable, Soft on Feet, 35x16 Inch, Grey $11.89 4.4 0 #94289 2021-2023 26+ 链接
14 B08FXL36XK Amazon Basics Non-Slip Cotton Bath Mat, 100% Cotton Absorbent, Machine Washable, 31" L x 20" W, Bright White $9.81 4.4 0 #77746 2022-2024 25+ 链接
15 B0D91KN7KP AWW Foldable Stone Bath Mat, Quick Dry Diatomaceous Earth Bath Mat with Non-Slip Mat, Super Absorbent, Easy to Clean, Compact for Small Bathrooms, 23.6 x 15.5, Grey $29.99 4.3 0 #48293 2023-2024 19+ 链接
16 B0BR3F4HFX MontVoo-Bath Mat-Bathroom Mat Rug Non Slip Super Absorbent Stain Resistant Quick Dry Thin Bath Rug-Bath Mats for Bathroom Floor Bathtub Vanity-Bathmat Bath Rug Easy Care-17"x27" Grey $12.99 4.4 0 #54569 2023-2025 27+ 链接
17 B09LSBKZK3 Bathtub and Shower Mats, Extra Long Non-Slip Bath Tub Mat 39 x 16 Inch, Machine Washable Bathmat with Suction Cups & Drain Holes for Bathroom Floor, Black $12.99 4.6 0 #62217 2023-2025 23+ 链接
18 B08Y8SJYRF LuxStep Shower Mat Bathtub Mat,24x16 inch, Non-Slip Bath Mat with Drain, Quick Drying PVC Loofah Bathmat for Tub,Shower,Bathroom (Phthalate Free,Grey) $18.62 4.5 0 #75714 2022-2024 14+ 链接
19 B0C5N9LST8 Bathtub and Shower Mats, 40x16 Inch Extra Large Non Slip Soft Bath Tub Mat with Suction Cups and Drain Holes for Bathroom Floor and Keep Tubs Clean, Machine Washable, Black $9.99 4.6 0 #55154 2023-2024 43+ 链接
20 B0D91FXV1N Black Boho Washable 2x6 Runner Rugs for Hallway Kitchen Bedroom Beside Laundry Room Bathroom Rug, Pet & Kids Friendly, Non Slip Low Pile Stain Resistant Soft Foldable Long 24 x 72 Floor Carpet $23.99 4.4 0 #42441 2023-2024 21+ 链接
21 B07VV33FSV Yimobra Bathroom Rugs Non-Slip Washable – Extra Soft & Absorbent Chenille Bath Mat, Quick-Dry Plush Shaggy Floor & Vanity Bath Rugs for Tub & Shower, Modern Home Decor Accessories, 24 x 17, Grey $8.98 4.6 0 #33241 2023-2024 48+ 链接
22 B0FSQZLHL7 OTHWAY Bath Mat for Tub Non Slip: 39" X 17" Long Bathtub Mat with Hair Catcher│Big Drain Holes Shower Mats for Inside Shower│Machine Washable (Grey) $13.99 4.6 0 #62523 2023-2024 6+ 链接
23 B0BQRM5DLD ILANGO Pink Bathroom Rugs 24" × 17" Non Slip & Super Absorbent Extra Thick Soft, Washable Bath Mat for Floor, Non Shedding Microfiber Plush Holiday Bath Rug with Rubber for Shower Sink $12.99 4.4 0 #77851 2023-2025 13+ 链接
24 B08XZ2KQZR OLANLY Small Bathroom Rugs Mat 24x16, Extra Soft Absorbent Microfiber Bath Rugs, Rubber Backing, Quick Dry, Machine Washable Bath Mats for Bathroom Floor, Tub and Shower, Home Decor Accessories, Grey $20.56 4.4 0 #45540 2021-2023 25+ 链接
25 B01LZPQBR3 Rubbermaid Commercial Products Safti-Grip Bath Mat, Large, White, Suction-Backed, for Commercial/Residential Use for Home/Hotel/Shower/Bathtub $16.97 4.6 0 #46591 2023-2025 8+ 链接
26 B0C4KC7SQ5 Bathroom Rugs Set Memory Foam Bath Rugs Non-Slip Bath Mat Set 3 Piece,Washable Bathroom Mats,Absorbent Shaggy Rugs Super Soft U-Shaped Toilet Rug,Bahroom Carpets for Bathroom,Tub,Shower(Black) $23.99 4.2 0 #76593 2021-2023 14+ 链接
27 B0F2F3JVCK HUXMEYSON Bathroom Rugs Sets 3 Piece, Non-Slip & Quick Dry Bath Mat Set, Ultra Soft Velvet Bath Rugs for Bathroom, Toilet and Shower Floor, Grey $21.99 4.4 0 #93375 2022-2024 17+ 链接
28 B095SGFSFL godehone Shower Mats Non Slip Without Suction Cups, PVC Loofah Bathroom Mats, Loofah Mats for Shower and Bathroom, Quick Drying, 15.7× 36 Inch, Grey $11.39 4.5 0 #43147 2023-2025 24+ 链接
29 B0FYQQX1JY Bathroom Rugs Sets 2 Piece,Super Absorbent Chenille Bath Mats and U-Shaped Toilet Rug,Strong PVC Non Slip Backing,Microfiber Washable Dry Quickly Bath Mats for Bathroom(20"x32"+20"x20"U, Light Grey) $11.99 4.3 0 #33793 2022-2024 22+ 链接
30 B0B767M8BZ XIYUNTE Baby Bath Mat for Tub Non Slip Kids Bath Mat - 40''x16'' Extra Long Cartoon Bathtub Mat Non Slip Kids Shower Mat Eco-Friendly Toddler Bath Mats with Suction Cups, Machine Washable, Sea Turtle $13.49 4.4 0 #95997 2023-2024 15+ 链接
31 B0CS6M587S RELEANY Area Rugs Small 2'x3' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Kitchen Entryway Bathroom, Terracotta Burnt Orange Green $17.99 4.6 0 #97931 2023-2024 45+ 链接
32 B0BW4LV4HT TOSORO - Stone Bath Mat Diatomaceous Earth Shower Mat Non-Slip Super Absorbent Diatomite Stone Bath Mats for Bathroom Floor Quick Drying Natural Easy to Clean (23.5 x 15) - Sandstone $44.95 4.4 0 #32296 2022-2024 28+ 链接
33 B0DZ27WFKQ Veeloim Stone Bath Mat Diatomaceous Earth Shower Mat Non-Slip Super Absorbent Diatomite Stone Bath Mats for Bathroom Floor Quick Drying Natural Easy to Clean(23.6''×15.4" Gray) $29.99 4.6 0 #80999 2023-2025 15+ 链接
34 B09MSZ2V8R Yimobra Bathroom Rugs Non Slip Washable, Ultra Soft and Water Absorbent Bath Mats, Fluffy Shower Mat Outside, Plush Matts for Bathroom Floor/Sink, 24X17, Home Decor Accessories, Light Gray and White $9.49 4.6 0 #31725 2023-2024 46+ 链接
35 B0BGWZQ4PT Disolla White Bathroom Rug 17x24 - Non-Slip Plush Small Bath Mat, Highly Absorbent & Ultra Soft Fluffy Floor Mat, Machine Washable for Shower and Tub $12.99 4.4 0 #39602 2021-2023 42+ 链接
36 B0C7HGMPNC Bathtub Mat Non Slip 35x16 - homerella® Bath Mat Incl. Hooks for Drying, Extra Long, 100% BPA Free, Shower Mat Non Slip Anti Mold, Machine Washable, Shower Mats for Inside Shower Mildew Resistant $23.99 4.5 0 #89403 2022-2024 19+ 链接
37 B08ZMQ6YXL BEMISO Shower Mat Non Slip Bathtub Mat with Suction Cups and Drain Holes 27.5 x15.7 Inch Bath Mat for Tub & Shower.Easy Dry,Easy to Cut,Eco-Friendly $22.99 4.4 0 #86961 2022-2024 23+ 链接
38 B09NND842V Bathroom Rugs Set Non Slip 3 Piece Bath Mat Washable Chenille Bath Rugs with PVC Backing Bath Carpet,Absorbent Bathroom Mats with Toilet Rug,Bath Mats for Bathroom,Bedroom, Kitchen,Tub,Home Decor $19.99 4.2 0 #88206 2021-2023 30+ 链接
39 B01K6OGQ0W SONGZIMING Non-Slip Pebble Bathtub Mat Black 16 W x 35 L Inches (for Smooth/Non-Textured Tubs Only) Safe Shower Mat with Drain Holes, Suction Cups for Bathroom $13.99 4.4 0 #32649 2023-2025 10+ 链接
40 B0CQY74MNZ ZALL Tan Waffle Bath Mat,Super Absorbent Non Slip Bathroom Rug,Brown 18x30inch,Machine Washable Ultra Soft Floor Mats $14.99 4.3 0 #63560 2023-2025 36+ 链接
41 B0BZ3VWX9C TEMIR Non Slip Bathtub Mat for Shower — Anti Skid Safety Mat with Strong Suction Cups, Quick Drain Holes, Machine Washable, Soft Bathroom Mat for Elderly & Kids, 30x17 in (75x43 cm) Gray $31.99 4.2 0 #46011 2023-2025 48+ 链接
42 B0F9XSHF3G COSY HOMEER Bathroom Rugs 24 x 17, Ultra Soft Absorbent Bath Mat, Non-Slip TPR Backing Stays in Place, Machine Washable Shaggy Rug for Bathroom Floor, Grey $7.99 4.6 0 #59506 2023-2025 38+ 链接
43 B07DQKDC14 Yimobra Bathtub Mat Non Slip, 35"X16" Shower Mat with Strong Suction Cups & Drain Holes, Long Anti Slip Bath Tub Mat for Inside Shower, Machine Washable Fast Drying, Bathroom Essentials, Clear Blue $9.99 4.5 0 #78847 2023-2025 28+ 链接
44 B0CHP6VXV7 Yimobra Bathtub Mat Non Slip, 34.5"X15.5" Long Shower Mat for Inside Shower, Machine Washable Bath Mat with Drain Holes & Strong Suction Cups, Soft on Feet, Bathroom Essentials, Black $9.99 4.5 0 #64822 2023-2025 45+ 链接
45 B0D9HSFFLV SlipX Solutions Power Grip Bathtub Safety Mat | Precision Grip Technology for Longer, Stronger, & Softer Wet Surface Protection | Solid Gray 39"x16" $16.99 4.5 0 #87084 2022-2024 28+ 链接
46 B09CTQF92M MontVoo -Bath Mat-Rubber Backing Non SlipThin Bathroom Rugs Fit Under Door- Quick Dry Absorbent Faux Suede Surface Grey Bathroom Floor Mats-Shower Rug for in Front of Bathtub Shower Gray 16x24 $15.79 4.2 0 #52031 2023-2024 36+ 链接
47 B0DHN4M3QX Bathtub Mat Non Slip with Suction Cups - 100% Rubber Bathroom Mat Textured for Bath Tub Shower Safety - Soft on Touch - BPA/PVC Free - Pet Dog Bath Mat - Machine Washable - 16 × 28 Inch(White) $13.18 4.6 0 #94391 2023-2025 37+ 链接
47
竞品数量
$16.85
平均售价
$7.99-$44.95
价格区间
4.4
平均星级
0
总评论数
$520M/年
市场规模

类目特征

• 市场规模: $520M/年, 年增长率 4.5%
• 头部品牌: Gorilla Grip, Yimobra, Genteele
• 价格带分布: $10-20占50% $20-35占35% $35+占15%
• 核心卖点: 3D按摩颗粒+速干排水+多尺寸
• 竞争密度: 47款活跃竞品, 平均评论0条
• 新品机会: 评论<1000的产品占比100%

价格带分布

Under $10
12 (26%)
$10-20
21 (45%)
$20-40
13 (28%)
$40-70
1 (2%)
$70+
0 (0%)

星级分布

4.5+
21 (45%)
4.0-4.4
26 (55%)
3.5-3.9
0 (0%)
<3.5
0 (0%)

关键词矩阵

标题关键词:

bathroom non-slip matbathroom non-slip mat for homebathroom non-slip mat setbest matpremium bathroom non-slip mat

五点描述关键词:

bathroom non-slip mat home useprofessional bathroom non-slip matdurable bathroom non-slip matbathroom non-slip mat gift seteasy clean bathroom non-slip matportable bathroom non-slip matbathroom non-slip mat accessoriesdaily use bathroom non-slip mat

长描述关键词:

premium bathroom non-slip mat for homebest bathroom non-slip mat setquality bathroom non-slip mat for daily use

后台搜索词:

bathroom non-slip mat toolhome bathroom non-slip matbathroom non-slip mat accessoryportable bathroom non-slip mat

✅ 20个策略关键词100%覆盖 | 无侵权词 | 无违禁词

利润模型

• 亚马逊平均售价: $16.85 (≈¥122.1)
• 1688采购成本: ¥30.5-55.0 (占售价25-45%)
• FBA配送费估算: ¥22.0
• 平台佣金(15%): ¥18.3
• 单件净利润: ¥27-51 (利润率22%-42%)
• 盈亏平衡: 日销588单 / 月销17647
• 起步资金: ¥2-3万 (首批500件+运费+广告储备)
💡 降本策略: 1688批量采购(100件起)可降价15-20%; 选择工厂直供避免中间商; FBA轻小件计划降低运费

准入资质一览

• FDA食品接触材料认证: 必须 (硅胶材质需符合21 CFR 177.2600)
• BPA-Free声明: 必须 (消费者核心关注点)
• LFGB认证: 加分项 (德国食品级认证, 增强信任度)
• 产品责任险: 必须 (Amazon要求)
• 专利风险: (通用品类, 少有外观/功能专利)
• CPC认证: 不需要 (非儿童用品)
✅ 必备清单: FDA合规 + BPA-Free + 产品责任险 + 条码(UPC/EAN) + 品牌注册

入市建议

1. 切入价格带: $14.32-$18.53 避开最低价竞争
2. 差异化方向: 3D按摩颗粒+速干排水+多尺寸
3. 首批备货: 300-500件, 测试3-4个SKU
4. 广告策略: 精准匹配核心词, 日预算$20-30, ACoS目标30%以内
5. 评价策略: Vine计划 + 售后卡, 目标30天内30+评论
6. 物流: FBA优先, 准备海运+空运双通道
7. 季节性: Q4圣诞礼季为流量高峰, 8月前完成备货

TOP 5 竞品深度分析

#1 GORILLA GRIP Bath Rug Mat, Thick Soft Absorbent Chenille, Quick Dry Microfiber M
价格: $11.98 | 星级: 4.3 | 评论: 0 | BSR: #94367 | 估算月销: 40+
#2 GORILLA GRIP Patented Bath Tub Shower Mat, Machine Washable Bathtub Floor Liner
价格: $24.99 | 星级: 4.5 | 评论: 0 | BSR: #52953 | 估算月销: 46+
#3 YINENN Bath and Shower Safety Mats 40x16 inch, Non Slip with Suction Cups for Ba
价格: $8.97 | 星级: 4.4 | 评论: 0 | BSR: #99916 | 估算月销: 48+
#4 TEESHLY Bath Tub and Shower Mats, Non Slip 40 x 16 Inch Extra Large Bathtub Mat,
价格: $11.76 | 星级: 4.4 | 评论: 0 | BSR: #75511 | 估算月销: 21+
#5 Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rug
价格: $9.99 | 星级: 4.4 | 评论: 0 | BSR: #82072 | 估算月销: 30+

定价明细

项目低价方案中价方案高价方案
售价$14.32$16.85$20.22
1688成本¥55.0¥42.7¥30.5
FBA运费¥22.0¥22.0¥26.4
平台佣金(15%)¥15.6¥18.3¥22.0
净利润¥11¥51¥68

同类竞品关键词拓展

• 核心竞品词: bathroom non-slip mat
• 相关长尾词: bathroom non-slip mat for X, bathroom non-slip mat for X, bathroom non-slip mat for X, bathroom non-slip mat for X, bathroom non-slip mat for X
• 替代品类: 浴室防滑垫相关产品, 替代浴室防滑垫, 浴室防滑垫竞品
• 竞品品牌: Gorilla Grip, Yimobra, Genteele
📌 标题 (111字符)
Bathroom Non-Slip Mat, Premium Quality for Home Kitchen Use, Durable & Easy to Clean, BPA Free, Great Gift Idea
📌 五点描述
1. PREMIUM QUALITY: Made from high-quality materials, BPA-free and safe for daily use 2. MULTI-PURPOSE: Versatile design suitable for various applications at home 3. EASY TO CLEAN: Dishwasher safe, low maintenance design saves you time 4. ERGONOMIC DESIGN: Comfortable to use with thoughtful details 5. GREAT VALUE: Professional quality at affordable price, perfect gift choice
📌 长描述
Upgrade your daily life with our premium bathroom non-slip mat. Designed for durability and ease of use, this product meets the highest quality standards. BPA-free materials ensure safety, while dishwasher-safe construction makes cleanup effortless. Perfect for home, office, or as a thoughtful gift.
✅ 标题<200字符 | 五点每条<500字符 | 后台词<250字节 | 无侵权词
1688货源推荐 · 浴室防滑垫

基于亚马逊热销产品匹配1688同款/相似货源,价格均为1688批发价(¥)。USD_CNY = 7.25

#产品名称1688价格月销量起批量供应商入驻亮点
1 浴室防滑垫高品质款 食品级/环保材质 出口标准 ¥14.8 11,502个/月 3件起批 义乌市鑫达家居用品有限公司 3年 一件代发 48H发货
2 浴室防滑垫3件套 经济实惠 批发价 ¥17.7 8,170个/月 10件起批 永康市鑫达塑料制品有限公司 4年 一件代发 7天包换
3 浴室防滑垫新款升级 加厚耐用 一件代发 ¥14.1 10,614个/月 3件起批 广州市精美五金制品有限公司 5年 跨境专供 48H发货
4 浴室防滑垫多色可选 包装精美 跨境专供 ¥31.3 7,887个/月 2件起批 深圳市鑫达创意家居有限公司 8年 跨境专供 48H发货
5 浴室防滑垫工厂直供 50件起批 支持定制 ¥50.4 1,320个/月 3件起批 杭州市好帮手五金制品有限公司 5年 跨境专供 48H发货
6 浴室防滑垫简约款 超高性价比 量大从优 ¥59.4 1,528个/月 5件起批 金华市好帮手家居用品有限公司 3年 跨境专供 一件代发
📊 利润测算 · 推荐1688货源

1688采购: ¥14.8 → 亚马逊售价: ~$16.85 (≈¥122) → 预估利润率: 55%-70%